There is nothing that
gets in the way of success more than avoidance. We avoid hard conversations. We
avoid certain people. We avoid hard decisions. We avoid evidence that
contradicts what we think. We avoid starting a project until we're certain of
the outcome.
To justify our avoidance,
we lie to ourselves. We tell ourselves that we’re noble — we don’t want to hurt
someone’s feelings. We tell ourselves we don’t want to offend others. We tell
ourselves that things will get better. We tell ourselves that things will get
easier. We tell ourselves that we can avoid the real issue without any impact.
We tell ourselves we'll start when the time is right.
Everything
becomes harder until we stop avoiding what's getting in the way. The longer you
wait the higher the cost.
--- From Friday
Forward by Robert Glazer
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